I have gained an understanding that the “health of the business and business owner” are highly dependent on each other. If you are not healthy and functioning well then neither will your business. That’s why my coaching practise takes a “holistic approach” to your whole “life in business”. That means helping you decide what’s both best for you and your business.
I have started and run businesses from scratch, served customers in retail food service, made key decisions around the board table, managed a major business expansion, operated a large commercial kitchen, launched new products internationally, coordinated major trade show promotions and performed live on world stages. As a result, I have a 360° degree perspective on real life, in business. Coaching from this vantage point enables me to see the challenge or opportunity holistically and offer you insightful, practical and effective solutions.
In my many years of business experience I have met many business owners but I have never met an owner who said “there is nothing they would have done different in hindsight”. In fact, they often say that some of their most important “business lessons” came from their past mistakes and successes. In my coaching practise I value and harness the “power of hindsight” for the benefit of you,my client by providing you with proven, practical solutions often using low cost online business tools.
This approach helps to give you the in confidence you need to make the right decisions; decisions that will have the greatest positive impact on your business. My purpose for starting JoeCo is to help other business people benefit, from the unique business life experience I and others have had. JoeCo is not just Joe. I have assembled of quality group of trusted advisors, from interdisciplinary business professions to support the process in helping you make the right decisions for a long, healthy and successful “life in business”.