Business Coaching Process

Our Coaching Process

JoeCo provides Holistic Business Coaching services to mature entrepreneurs and established businesses in transition.


JoeCo takes a holistic approach to business coaching by aligning the health of the business and the business owner together. We are like a  “personal trainer” to help you evaluate, decide and do what’s best for both you and your business.


Step 1 – Clarity

In this First Step, we find where the passion, to create your business is coming from. We seek to understand your vision, goals and resources and identify our role in the process.


Step 2 – Holistic

At the core, of this step the health goals of the business and the business owner are aligned. We work together to create a healthy work-life balance for you and a healthy balance sheet for your business.


Step 3 – Business

Next we form the foundations of your business – adding the critical infrastructure and tools you and your business need to withstand the challenges of starting up and capitalize on the longer term opportunities ahead.


Step 4 – Outcome

Lastly, together we create your business plan and determine how to best execute it. A good business idea, well executed is your best path to success.


Joe’s entrepreneurial experience and professionalism were essential in helping me found my reclaimed wood furniture business. He helped me work through decisions both micro and macro, offered advice at every turn, and did it all with a friendly, approachable demeanor


Greg Stone, Owner and Furnituremaker at Triumph Woodworks

Our Values & Business-Life Lessons

We believe that business coaching is a co-working exercise.

We believe that you should find your life path and follow your passion.

We believe that the health of the business and the health of the owner are interdependent.

We believe in thinking through the plan from the end back to the beginning.

We believe that there is a right path to take to get to any good decision.

We believe its important to ask the right questions at the right time.

We see ourselves as your personal business trainer.

We believe in building trust, objectivity and integrity.

We believe in adding humor to the journey.

We believe in harnessing the power of hindsight, gained through actual business life experience.

We believe in devising strategically-crafted solution that will make the greatest positive impact on both your business and life.

We believe in JoeCo bringing together the right minds to work on your business.

For new entrepreneurs considering taking the first step or businesses ready to take the next step, JoeCo has the experience and skills to help you navigate the common challenges and risks of startup or expansion.