Hello – I’m the Joe@JoeCo – a business coach with multi-dimensional and unique business-life experiences.
I am a seasoned marketer, successful entrepreneur, college instructor as well as a professional musician, with more than 20 years business management experience here in the Vancouver market.
In 1994 I founded and operated Solly’s Bagelry, an ethnic bakery/deli which has become an “institution” here in Vancouver.
Before becoming an entrepreneur, I was an account executive in the advertising agency business, marketing director for a global musical instrument components manufacturer, college instructor as well as a professional singer/musician.
I started and ran three businesses from startup, did retail sales, made key decisions around the executive board table, managed a major business expansion, operated a large commercial kitchen, launched new products internationally, coordinated major trade show promotions and performed live on world stages.
As a result, I have a 360° degree perspective on life in business and can relate. Coaching from this vantage point enables me to see the challenge or opportunity holistically and offer you insightful, practical and effective solutions.
In my many years of business experience I have yet to meet a business owner who said “there is nothing they would have done different in hindsight”. Some of their most important “business lessons” came from their past mistakes and successes.
In my coaching practise I value and harness the “power of business hindsight” providing you with proven, practical solutions using online low cost business tools.
Our approach helps to gives you the tools, guidance and confidence to make the right decisions for you and your business.
Fundamentally, I have gained a profound understanding that the “health of the business and business owner” are highly dependent on each other. That’s why my coaching practise takes a “holistic approach” to your whole “life in business”. That means helping you decide what’s both best for you and best for your business.
Personally, my mission is to help business people benefit, from my business life experiences as well as those of others. JoeCo is not just Joe. I have a group of trusted advisors, from multi-disciplined business professionals to augment the JoeCo Coaching Process.