Couples in Business Together Program

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Joe listened attentively to our company’s objectives and saw the bigger picture of the potential of our business. He senses the audience and speaks from a genuine place of comprehending the business model, and fields questions strategically and sensitively


Debbie Havusha, Co-Founder website

Couples in Business Together

Starting and running a business with your life partner has some unique benefits and challenges. Couples (married, engaged, partners) who run family businesses commonly face challenges managing their professional and personal relationships. This coaching program is designed to provide proven strategies to tackle the challenges and tools to leverage the benefits of working together in business and being together in life. We introduce JoeCo’s “holistic approach” to business and share the tangible business and personal benefits.


Key Content:

1. Understanding and managing key issues facing couples in business.

2. Objectively assessing whether you and your partner should work together.

3. Proven strategies for a productive working and life partnership.

4. Tactics for leveraging the benefits of coupling and avoiding the pitfalls.

5. Creating and sustaining Business-Life Balance.


Learning Outcome:

Prepare couples to understand the unique challenges and benefits of being in business with your life partner. We will share some of the best practises on how to manage common couple challenges and provide proven tactics for leveraging the benefits of a love-based relationship.

You will take away strategies, tools and ideas that you could employ almost immediately to start your business, help you grow your business and strengthen your relationship.

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Holistic Aproach

The JoeCo Coaching method moves the business owner through inner reflection to find out what motivates you and how work will make you happy.

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Business Success Stories

Like many new entrepreneurs, we started Solly’s with a very limited budget. We scraped, borrowed and begged to get just enough money to do renovations to the space and buy used…

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Our Coaching Process

STEP 1 >


In this First Step, we find where the passion, to create your business is coming from. We seek to understand your vision, goals and resources and identify our role in the process.

STEP 2 >


At the core, of this step the health goals of the business and the business owner are aligned. We work together to create a healthy work-life balance for you and a healthy balance sheet for your business.

STEP 3 >


Next we lay the foundations of your business – adding the critical infrastructure and tools you and your business need to withstand the challenges of starting up and capitalize on the longer term opportunities ahead.

STEP 4 >


Lastly, together we build your business plan and determine how to best execute it. A good business idea, well executed is your best path to success.

For new entrepreneurs considering taking the first step or businesses ready to take the next step, JoeCo has the experience, skills, resources and connections to help you navigate the many challenges of the startup and expansion process